The Unsubscribe button is now rolling out widely.
- Google has widely rolled out an “Unsubscribe” feature to the Messages app.
- Unsubscribe allows you to stop businesses from sending unwanted messages, like promotions or other non-essential content.
- The feature is available for the US, Brazil, France, Germany, India, Mexico, Spain, and the UK.
It’s not uncommon for a business to message you with information you need, like a package delivery time or a reminder about a scheduled appointment. While this is acceptable, what’s not acceptable is when they begin sending unsolicited messages about promotions and other things you didn’t ask for. Google Messages is now rolling out a feature to help you fight off spam like this.
Back in 2024, we did an APK teardown that revealed that Google Messages is getting a new “Unsubscribe” feature. This feature initially started rolling out in early April, but it’s now widely available.
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