
Another year of stagnant cameras makes switching more tempting than ever before.
It’s still months away, but we already know a lot about the Pixel 10 series. After extensive Tensor G5 leaks, we now also know what to expect with the Pixel 10 cameras, thanks to our latest exclusive. It turns out we’re already very familiar with the Pixel 10 Pro and XL’s camera setup because they’re destined to be the same as the Pixel 9 Pro and 9 Pro XL. That’s pretty disappointing news for photography buffs, of which I most certainly am one.
It’s not that the current generation of Pixel cameras aren’t up to scratch; the Pixel 9 series takes brilliant photos, after all. Likewise, we Pixel fans should be accustomed to Google’s stop-start approach to photography innovation. It took years for the Pixel 6 to revamp Google’s primary camera hardware and for the Pixel 9 Pros to upgrade their aging selfie game. Google takes the time to eek every last drop of quality from the hardware it learns inside and out, and it’s hardly alone in sticking with the same camera hardware for generations; Apple and Samsung aren’t exactly speedy innovators either. Maybe we’re in store for bigger changes next year?

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