Google spends a lot of money on marketing.
Like it or not, marketing influences all of us. We tend to gravitate towards products we hear often about, those used by our friends and family, and especially those endorsed by sports teams and celebrities we admire. This isn’t accidental; companies strategically associate their products with people and organizations that reflect their values and evoke positive emotions. Think of that famous basketball player many aspire to be like, or the sports team fresh off a championship win. Musicians, actors, and online influencers with dedicated followings also hold significant sway over public opinion and purchasing decisions.
Google has been investing heavily in promoting its Pixel smartphone lineup, and the results are beginning to show — to a point. While the company reportedly achieved strong quarterly sales figures recently, it still faces a challenge in breaking into the top five global smartphone manufacturers.
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